Lauren Waszczenko
About Lauren
Growth Marketer and creator
Three years across demand generation, lifecycle, and paid media for B2B brands. Currently leading mid-market marketing for Nextiva. On the side, I run Frame Laur, an editorial photography and brand studio. The two sides feed each other. Strategy sharpens the creative. Creative sells the strategy.
Resume
Nextiva
Growth Marketing Specialist
Frame Laur
Founder | Brand Strategist & Photographer
PVOLVE
Sales & Franchise Marketing Associate
Lululemon
Educator
Education
University of Minnesota Twin-Cities
Selected Work
NEXTIVA · META PAID MEDIA
47 leads in 24 hours, at $11.84 per lead.
Designed and launched a Meta campaign built around a $150 gift card incentive for mid-market accounts. Owned offer strategy, ad creative, audience targeting, and the landing experience.
View the landing page →
NEXTIVA · OUTREACH
Turning inbound leads into conversations.
Build and own inbound follow-up sequences in Outreach for the team working mid-market leads. Designed the 25-step flow, write every email and LinkedIn touch, and align the cadence with how reps actually work in their day.
78% open rate · 43% reply rate
across 111 prospects contacted
NEXTIVA · LANDING PAGES
Landing pages across the funnel.
Own end-to-end campaign strategy and execution for all Nextiva products in mid-market, focused on net new acquisition, re-engagement, and closed-lost win-back.
VIEW LIVE
Let's Talk
Location
Scottsdale, AZ | Open to relocation
I'm always open to conversations with brands and teams building something thoughtful. Whether that's a role, a project, or just a coffee.